by american express open, helping you get business done. >> hi there, everyone, i'm j.j. ramberg and welcome to "your business". the show dedicated to helping your growing business. we're not the only ones who like to indulge. our four legged friends are apparently fans to, and when ron leff ooh the founder of the first ever network for canines, he got tails wagging around the world. >> have another treat? >> many people will be surprised to learn that dogtv, the first-ever network dedicated to nonhumans, was actually inspired by a cat. >> i used to leave my cat charlie alone every day to go to work. and one day just gave me the saddest eyes in the world like a puss and boots kind of cat. he said don't go. >> ron levi the founder of dogtv realized his television could be