>> i've noticed every step of the way the lightbulb would go off in the heads of women who don't think they can communicate their value effectively. they think it's not in their personality. no one can do it for you. >> but are people absorbing this more and more? >> absolutely. i think it's kind of a time -- it's a moment for this message now especially. given all the conversations we're having. >> and willie and i were down there. we were completely blown away by how great the women were that were there talking about how they needed to know their value. i mean, at one point i looked at you, like we were, and you were stunned n and looking through you, i looked at mika who has tears. >> that was the know your value bonus competition. >> tiffany from stanford connecticut, mika was crying. this never fails to really