borrowing it. then i realized, you know, it's not just me that's looking for something. and that was my lightbulb moment. >> that was only two years ago. today madeline's home-brewed creamer is called nut pods. it's being produced commercially and sold in grocery stores and online. and looking at her annual sales numbers, it's doing remarkably well. >> i can say we're making considerably more than $5 million in revenue. >> how did she turn a homemade recipe into a multimillion-dollar business? for madeline, the answer starts with a question. we needed to know, is this too small of a niche? is this a viable business? >> to find out, madeline surveyed the market by making clever use of tool usually associated with fundraising, kick starter. >> don't get me wrong. we absolutely needed the funds. what was more important for us is that we needed to see if people were interested. >> she made a short video about nut pods. >> in fact, we call nut pods the