doing more to help them? well, one los angeles woman decided to stop wishing, start a business, and dedicate herself to helping. nbc's morgan radford has her story. >> hope, strength, and -- >> create. >> create, yes. >> words of encouragement stamped on keys and turned into jewelry. each key made by someone who hopes to one day have a reason to use it. >> how many people have you helped transition out of homelessness? >> we have gotten over 70-plus people job opportunities here. >> growing up in hollywood, katelyn crosby has worked as an actress and released pop music but was seeking a way to make a bigger impact. in 2009 after encountering a young homeless couple, a light went off and she turned a simple jewelry idea into business with a big impact. >> i love that so much. >> today the giving key's factory in downtown l.a. sits just a couple blocks from skid row, where some of the l.a.'s