these other credit bureaus to freeze their credit. number two, we know there are a lot of people, particularly senior who are worried about putting their information online right now and so we want them to man a call center 24 hours a day. when a senior or others pick up the phone and call, they'll have a live voice on the other end that can help. we want to make sure their behavior now isn't defensive. isn't trying to shrug this off and pretend it's not a big deal. but actually is helping people protect their data going forward. >> right, attorney general, this isn't a restaurant that lost your information. this isn't some app. this is a company who is the custodian of the most precious commodity most people have. and my concern always with corporate malfeasance, which is what this is, is that it does blow over and people forget. they buy the gm car, they buy tylenols, they go back to ford, they'll have a takata air bag. what are we doing to ensure this doesn't below over?