the vast majority of social media influencers are not disclosing these are ads. >> including see lee na's coke ka cola post. it only posted the word ad after it was required to. >> can the ftc enforce the rules? >> to date the ftc has only brought four actions against companies that have violated the social media influencer rules and that's four out of thousands that are occurring each and every day. >> leaving consumers to decide for themselves whether or not they're under the influence. >> we just saw the power of social influencers we wanted to get best practices on working with them as a brand. mom influencer's hilarious viral videos have amazed more than 100000 views. we attended her blog in or land