i wouldn't have all the employees we have. i wouldn't own the factory i have in the u.s. we wouldn't be manufacturing here now. we wouldn't have our distributors. we probably have hired in its entirety between cleveland cycle werks and the people who make our parts and distributors in the u.s., probably over a hundred families. >> after a lot of blood, sweat and tears, it may not a bigger smile stone than they ever expected. >> somebody told us that once we reach our ten-year anniversary, that we'll have been the first motorcycle company in the u.s. in the last 50 years to have started and have the staying power as a brand that we've been able to achieve. from a miley cyrus music video to a kim kardashian instagram post, the iconic egg-shaped lip balm from eos has been everywhere and outselling brands like chapstick and we sat