and they quickly leave, that phaoepts you ha means you have a high bounce rate. four, break your posts into digestible bits. put the most important information at the top and use subheadlines throughout the post. and five, use compelling images. you can find free stock images on stock snap to engage your audience members. i'm sure you have all seen the stories that come up at the bottom of your screen after you read an article like six ways to have better skin, or you won't believe what this college kid did to get free tuition. they tell you to read about what they have to sell. the founder and ceo of taboola works to get those stories out. he is here to explain what works and what doesn't. so good to see you adam.