of directors, the people who inspire me. >> this is funny. billy ray valentine -- >> you're missing my head of sales which is big tom callahan. >> this is perfectly in line with the way ami has grown the company. he's primarily driven by his own instinct. >> are you a focus group of one? >> i always have loved the henry ford quote, if i asked the public what they wanted, they would have told me faster horses. i constantly listen to customer feedback, member feedback, employee feedback, but at the end of the day i'm always going to trust my gut the most. >> when we come back, how you should be using search engine optimization to reach customers, and our brain trust tells us how writing from magazines and websites can help boost your business. so that's the idea.