>> including selena's coke coca post it only included the word ad. >> with so many people being influencers out there, can the ftc enforce the rules? >> to date they've only brought four actions against companies that have vie slated the social media influencer rules. and that's four out of thousands that are occurring each and every day. >> leaving consumer to decide for themselves whether or not they're under the influence. new york. well just saw the power of social influencers. we wanted to get some best practices on working with them as a brand. mom influencer hilarious viral videos have amassed more than 100 million views. we recently attended the blog her conference in orlando and sat down with her to get her top tips on how to get the most out