there are other things people don't think about in the newsroom that are big. people watch a lot of loc news programs, some watch network news broadcasts. it's not half the country that operates in this bubble. it's some influential 25% of the country that operates within this bubble ends up being dominant within one political party. i feel like people get a little bit defeatist about the idea half the country operates in a bubble they have no factual information, i don't think that's quite right. >> i agree. >> the interesting thing about fox, there's nothing wrong with a conservative media outlet, nothing wrong with nenational review opposed to nation magazine and mother jones, but fox gives an alternative view of the world of what priorities are, like talk radio, find hot button issues that play to conservatives and avoid a barack obama speech on race.