the officer manager says customers were confused. >> i answer the phone every day. so, a lot of people would call and didn't even realize it was a public course. we thought, well, if we change the name, then now it's going to be okay. people are going to know we're a public course. >> but arthur said not everyone he talked to weren't on board. >> people arguing with me. i said, you have to leave it that way, you have to leave it that way. >> in an effort to get the word out, they launched a contest. they wanted to engage with customers. >> we thought really including the public into the name change was the way forward. holding the competition really made everybody start talking about, oh, alcoma's going to change their name. they're not going to be alcoma anymore. what should the name be? >> an employee's son submitted the winning name. that's when the push began. the transition started slowly by using the old and new names on printed material. megan was hesitant to make a