>> a big problem for any business that relies on selling, sales people, is cold calling. what is the best way to find the person that you need to reach in a company to make your sales presentation to? >> well, do you remember the first rule of fight club? the first rule was we don't talk about fight club. well, the first rule of cold calling is we don't sound like a cold call. there's two things that go into that. the first is how you speak. you have to call someone with confidence in your voice, not fear. but the second one is even more important, and that is you need to know the name of the person you are calling. how do you get that? you go to their website. you go to linked in. you find who the decision maker is so when you make the first cold call you kousound confiden