>> "snl" will have a field day on this. this is not isolated, actually. earlier this week -- i hadn't realized this, one of our producers found there was a skin care brand, nivea, had to pull an ad from the middle eastern market. that's the ad, white is purity is the tagline. kind of tone deaf. >> extremely tone deaf, but, again, these are the mistakes that brands make by not making the investment of having diversity at the table when this content is being created. so, they could be proactive in that way and spend the resources upfront, but instead, these assets that they're distributing are becoming a liability and they're spending more money in the end. >> pepsi apologized for all this, by the way. we should probably quote their statement. said "pepsi was trying to protect a global message of unity, peace and understanding. clearly we missed the mark and apologi apologize. we did not intend to make lie lig light of any serious issue." they also apologized for putting kendall jenner in this position. theygiants of