founder of saver beauty and saver the success. serial entrepreneur of clothe and company both back with us. good to see both of you. >> a tip for growing your business. you both started your business from nothing to actually one funded. this new one. let's start with you. what's one tip. >> my tip right now is just be nimble. we're in a world where everything is changing so quickly. especially in my consumer retail world. you need to be ready to move, run, stop, re-evaluate, but constantly. not a lot of rules anymore. the rules we used to go to sort of fundamentals don't apply a lot anymore. i think be as nimble as you possibly can. >> how do you create a team you can do this with without getting whiplash. >> it's a very good question. i think that has to be the sort of as i start to hire for this new venture i'm working on, that has to be a conversation we have upfront. i need athletes on my team this