be otos, a mobile app. the guidebooktill has its place but not the same place. now instead of information on hoel hotel prices t's filled with stories and experiences. >> the problems we're trying to solve are changing. people increasingly aren't so worried about finding things like accommodation or reviews. they can find those in lots of places. they really want lonely planet to advise them on how best to spend their time, what they can do, great experiences they can have, and how they can connect with the people and places they're visiting. >> it was a big change in philosophy that required a lot of new thinking and buy-in. after all, they've been doing things the same way for over 40 years. but it's working. today guidebook sales are up 27% and they have a growing social media audience. the challenge now is to not fall behind again. >> we were a launch partner with google for the google home