know, frown face. someone calls them up. >> our grow team call them and get on the phone. this is something i learned the hard way. we always did feedback. we did them late. by then, 30 days had gone by. we're not really excited about the product. we're all about presh. edible rangerments. we want to know in realtime what you're thinking. get on the phone or get rid of misunderstanding. change something we may have done that is not understand or the right thing. to me the most important person in my transaction from the beginning to now is franchisee. they represent my brand. i want them to take care of my customer. >> i love this. think this is applicable to sells people too. use this idea with sales team. >> of course. >> same thing. frontline. >> not about late feedback. we can't do polling. we want to know realtime what's happening. we're connected to that customer six ways. cell phone, text message, through the app. what's app.