and for them, growing their schools and being in those places was incredibly important. >> yeah. >> and so, for them, they need to raise a whole bunch of money to buy those properties. >> right, right. well, then i think if it's that important for your business, then you have to look at if you're in good enough financial standing to own property, and that can be tough for a lot of businesses. you have to have a long-term plan for that property, too. you have to know that you're going to be there 10, 20 years, maybe. >> exactly. >> yeah. and you also have to be in a market where you can get a good deal on real estate, and that's also important. >> yeah, that means finding somebody who can help you, either internally or externally, who you know, if i was running a business, i'd be afraid to buy real estate because i'm just not a real estate person. >> right. >> unfortunately. but i would call up somebody who is and get them to help me. >> and i would say one last thing. let's all take a lesson from the longer burger basket company. i don't know if you know this. it's a basket company that some years ago built their own office property in the shape of a basket. >> right. >> and of course, now sales aren't as good as it used to be.