once every two weeks, look at the bills and pay with what's in the operating expense envelope. if you can't pay them, you have to find a way to cut expenses and increase margins. >> mike, love seeing you. thank you so much. >> thank you. the first impression is everything, especially when it comes to making a sale. this week, yfs magazine gives us five things to keep in mind when designing the packaging for your product. >> one, appeal to your target audience. understand the graphics and color that is are going to attract them the most. two, stand out. this doesn't mean that louder and brighter is always the better. be thoughtful about ways you can make your branding different from other products out there. three, details are everything. pay attention to small things like how your package feels or the unboxing experiences.