who your allies were. building trust with customers is his number one priority. >> the point is that you want one day 20 years from now somebody to say, you know what, that guy took good care of me. >> today he takes care of his former business rival who comes by to play. >> at the end of the day he thanks me for keeping the place open. if you are patient enough and do the right thing, you see the bodies of your enemies floating. >> business with a heart. doing right by the client with sets ranging from $10 to $1,0 $10,000, it's what's finding what's right for the customer. >> many people come to buy something for a child. i direct them to the most basic, the cheapest thing. in my heart this is right. >> the owner really tries very hard to create a very