on the flip side when we think about parenting sometimes we say, when children can't get positive attention they will seek negative attention because any attention is better than being ignored. with donald trump, he may feel that the tweet was a cycle of negative attention but he got a call from the president. so in his mind this may be all good. >> there's no question about it. and first of all, attention is something that donald trump clearly relishes. and had wholly, separately from this, he made very effective use of a slow day in the middle of a holiday week by having sean spicer on the call today say, well, later in the day he's going to have a big economic development announcement, then he walked out at the end of the day, he had a phone call with the ceo of sprint and made a brief statement saying that, well, they're going to bring 5,000 jobs to the united states because of me. these had previously been announced as part of another event donald trump had with a japanese bank executive. but he managed to transfix a lot of people for the course of the