moon bay. it's about 30 miles south of san francisco. it's a beautiful seaside village with breathtaking views of northern california's coastline. once primarily an agricultural town, the area which has been fiercely protected from being overbuilt, has turned into a quiet escape from san francisco and silicon valley. we spoke to half moon bay's small business owners to understand how they keep this quaint coastal town thriving by staying true to their local roots and also by being relevant to visitors who come here to shop, eat, and explore the natural beauty this area is known for. >> someone told me many, many years ago the first word in specialty is special. and i have always tried really hard to remember that. >> sandra murphy has owned p. cottontail, a children's clothing boutique in half moon bay, california, for 31 years. >> a lot of the other clothing stores are chains, so you see