and democratic votes were down in wayne county and in walk county. number three, trump spiked the vote in rural america. while romney won in rural areas by 19 points in pennsylvania, trump won them by 45 points. >> the rural jobs are tougher to find. so all of these different factors, you know, made it a little easier for donald trump and his campaign focusing on immigrants taking jobs, trade deals causing jobs to be lost. >> clinton also struggled to articulate why voters should support her beyond the fact that she was not trump. what is the big idea of your candidacy? >> look, we are stronger together. we are stronger together in facing our internal challenges and our external ones. >> instead of running clear economic messaging in small town and rural america as obama's campaign did in 2012 -- >> now he has a plan that will give millionaire's a tax break.