particular story or no -- nothing special about it, i think it would be next or near impossible, but since we had a unique situation, we were the only ones in the united states that were making flatware, we had a special story to tell. >> a story to tell consumers and a story to tell themselves. while bankruptcy was nothing they would have wished for, both matt and greg feel they've come out stronger on the other side. >> we would rather be strong and profitable than big and clumsy. you don't learn things through successes, you learn when you fail, and we failed a lot over the past seven, eight, nine years, but you dust yourself off and you just keep going. it is fall and that means it's time to put away the rose and break out the cider. over the last few years cider sales have been booming. we met the owners of two small companies who are competing with big brands and they've decided