now the factory was only open as needed. >> i believe we ran six campaigns, each one larger than the one before. we would bring back people temporarily, turn on all the machines, fill up the shelves, turn them back off and sell through it until we had to do it the next time. >> these were hard times for the company and the owners. >> the biggest problem we had is capitol. greg would come to me and say, matt, we're not going to be able to make payroll. we need to come up with $12,500. we need to come up with $11,000. what i'd do is go down to the factory and start scrapping. >> their strategy of being an online only business that sells directly to consumers started paying off immediately. >> our first sale on our website was halloween of 2010. we literally started our business right after we filed bankruptcy. sort of crazy. >> the liberty brand itself was self-sustaining and quite profitable from its genesis. >> we're bypassing all of the other middlemen and actually