this way. the less coverage they see of her, they like her. the more they see her, the more they like her. >> she's great one on one and with crowds. it's the coverage of her. >> that's the point. >> we have scandal, drama. we have sort of this throwback to 1992 and it's all of the baggage that the clintons bring. >> the two biggest things that have happened from a polling perspective, the conventions, hillary clinton talking to you and the first debate, here's hillary clinton. so the best things for her have been her actually out there with sustained attention of her as a person and her candidacy and then it ebbs and it moves back in the direction. >> the e-mails are a proxy for distrust. >> right. >> the more information we get about these e-mails, independents are struck with the fact that -- >> but the question about that is one of the things we're seeing is how strong the partisan fundamentals are even