pricing is going to stabilize and they'll see the market is actually going to be worth it there. there are things the administration could do and they would need -- for some of them, they need congressional action that could stabilize the situation and improve it. it's going to be important getting more young people in and using better social media marketing to get them to buy insurance. because they see these headlines. 22% price increase. even though the actual increase they pay is zero. i think those are important psych logical and marketing elements we need to get out there. >> important elements because we know headlines hurt. that is why both candidates and their sure gates are out there campaigning with just 14 days left. doctor, i need to take us now down to florida where hillary clinton is at the podium right now. she's not actually speaking about her race. she's talking about patrick murphy in the down-ballot races.