model that was on the shelf that you could pull off the shelf and operate during the fall. but the client wants to engage earlier. >> as a result, two things happened. arnie has a sales rep dedicated solely to the franchise and he usually has to hire more help in the fall. even though the number of crews no longer fluctuates. >> we use the employees that are on the landscaping year-round and we'll work them into the christmas part of the business. and we'll actually use the other help that will come along to help us in the fall cleanup and closing up the landscaping side. >> christmas decor may have taken on a more prominent role in arnie's business, but he says the original landscaping name gets top billing. >> we are 15, 16 years later with the christmas decor brand. a lot of people recognize our company by associating the brand with the logo on all of our vehicles and trailers they now understand that they are working with a quality company. >> brandon says that's the way