>> we don't need sales team. we don't need a design team, a product team, we don't need sourcing and quality control. distribution. >> as promising as this new direction seems, alana warns it comes with its special risk. >> one of the hardest things we find with a licenseor you need to trust, that's one of the hardest. >> mei must trust me that we'll be able to execute the production, sourcing, shipping, billing her product. and i pay her a fee for that privilege. >> the new licensing model gives the bulk of the profits to manufacturers like hugh. mei only get as fraction as a fee. however, as the license owner mei can rework the designs into additional products each one generating additional license fees. >> we want to hit home textiles, rugs, wall decor, home decor, luggage or whatever the category, stationary. >> if you knew then what you