throughout making the video, there were several phases. at the beginning, it was kind of peaceful and actually kind of relaxing to do it. near the end, it became torture. i actually had nightmares of me sitting there counting. part of the reason i originally did it was to do an easier project so i wouldn't have to write a script. i wouldn't have to hire actors and stuff. >> but about halfway through i realized it was actually much more work to actually sit there and count to 100,000. >> 99,796. 99,797. 99,798. 99,799. 99,800. >> john's torture doesn't stop with the counting. his simple concept hits a technical roadblock when it comes time to get his video to go viral. >> youtube has a 20 gigabyte limit, so it's tough getting 77 hours of video down to 20 gigabytes.