>> this boot here would roughly sell for about $1200 to $1500 depending on if the pipe on it was carried all the way through. >> gorgeous. >> alex bledsoe is also part of a generational business. her grandfather paul bond founded this custom-made boot factory in the '40s. because he was a well-known rodeo star, they were celebrity taught after by nashville country western stars. >> where are most of your customers? >> all over the world. all over the u.s. we work with people in japan, europe. >> do you deal with mexico at all? we're so close to mexico here. >> no. not really at all. >> the fact you are a border town is almost incidental? >> yeah. i would say so. >> unlike most of the other businesses in town, paul bond boots pays almost no attention to the border. nevertheless, alex says she does share something with many of them. something very special. >> are there a lot of people like you here in nogales? >> you know, i wouldn't be