invisible. trying to covet something that dprants them visibility, grants them the respect of their peers, that that's what the secor of this stefan mar berry doesn't have so much moral high ground to stand on, if he's saying they're being made in the same foktory, you are exploiting the same labor, too. >> for less profit, michael. >> part of this is to the fact that i remember as a kid watching jordan in the late 1980s, the air, it's the super hero element of it. the things the ways that he defied gravity, so those shoes gave young black men and urban kids and ton to feel they have super hero status. they can defy dpravty. they can couch u jump up in the air as you might say. i think they have been so -- >> he's having a good time. >> i think the bad part of it. the other. is this is also the unique influence of hip hob coupleture coming towing. right. so that this is about the way that leisure and play have