transformed by this model too. in the process what's old is new again. >> to build a great brand there needs to be that magic for the customer. so i think the beautiful box and the hang tag and the tissue paper takes an experience that might feel like second hand and it feels like new. >> this enormous warehouse is where james and john, a former netflix executive, make the magic happen. they are doing for clothes what move loot is doing for furniture. >> it's the largest consignment platform. we help consumers sell the clothes they are no longer wearing and allow you to buy like new clothing like you were shopping at an on line retailer. we send you this bag, has prepaid label, you fill with it all of the clothes and we pick it up at your house. it's re-inventing the thrift store second hand experience. >> to make a transaction frictionless the businesses in the space have identified the pain poychblt like taking great photos, writing detailed listing