it's an unbelievable sight at an eyeglass store. >> oh, i'm sorry. did i hit you? >> [ bleep ]! >> a store owner in a fit of rage. >> get the [ bleep ] -- standing in front of my [ bleep ] -- >> a television reporter physically attacked. >> whoa, what you going to hit me? you going to hit me? get the [ bleep ] out of here. >> and then the arrival of police. >> [ bleep ] you. >> february 2007, toronto, canada. peter silverman is city tv's consumer reporter. he goes to confront local optician adam plimer about claims of shady dealings with sunglasses. >> a guy sent us an e-mail saying that he bought these oakley glasses, frames, from plimer. he had broken them, which he felt was a bit unusual because oakley had a reputation of being unbreakable. >> so silverman sends the glasses in question off to oakley. >> and they said, these are not