called head blade. >> head blade is a shaving product for guys who shave their heads. >> head blade is a small company that wants a boost in sales. >> this type of viral marketing is a dream for people that want to get their name out there. millions of people go out of their way and actually outright tell people to watch this and watch it for fun. >> james and michael need an outside the box idea to attract the attention of the impaired. >> as someone who shaves my head, i always try to figure out a way how to eliminate the time i spend every morning. what if there was a device like a helmet where you press a button and 20 seconds later you're done? >> with the idea in place, they hire designer cristo holloway to make the design a reality, or something that looks like reality. >> believability has to be an element. >> the helmet is an existing motorcycle helmet.