guy that takes on the bully. the thing you'll see on the conservative front is not just the campaign but what mike murphy is planning to do at the super pac is start advertising in a big way on the reform conservative and try to educate voters. >> with all due respect to these people that know politics, certainly a lot more than i do. because i'm just a dumb country lawyer. it seems to me they got it backwards. what you do you is go up negative on tv because you have donald trump telling tim russert he supports partial birth abortion. you have him telling hillary clinton she will be a great negotiator. show the clips. they speak for themselves in 30 seconds. and have jeb stay positive. you don't want the attacks coming out of jeb's mouth. you want them coming on the 30 second ads. the attacks are true. you have the clips right there.