following and create their brands with them or have them create content on their behalf. they realized this would be a wonderful way to get exposure without having to pay for exposure. >> the second video was so popular matt did a third one and this time he called in reinforcements. >> my favorite clip in my second video was in rwanda where i danced with a bunch of kids in the village. i thought this is so much more interesting so i went back to stride and i told them this idea for another video where i would take all the e-mails from the people all over the world who said, why didn't you come dance in my country and i would go there and invite them to come dance with me. and we got thousands of people to come out and dance with me for this third video. >> there's movie star fame, rock star fame and even, reality show fame. but this was different. >> we came up with this term "eleverty." which really represents someone who became a fame through the internet. >> with this status there's no going back to a day job.