2015 cover of "harper's bazaar" sales increased by 0.8% and that is a huge jump. >> it could have been the shark, though. >> it could have been -- yes. maybe jaws. maybe shark-nado. who knows? but this is a huge increase for an industry typically plagued by declining revenue. when she was on the cover of "vogue" in march 2014 she beat out the taylor swift team selling 11.2% more magazines. that is bankability and perhaps the power and presence of black women could spark a change in the fashion world. joining me now is the editor in chief of "ebony" magazine and vp of digital contempt and one of my loves, and joyce chang, editor in chief of "self" magazine. so i want to start with you. your cover just came out for a september issue with, what, is