dress. comedian margaret cho is calling for a boycott of the fashion giant. a sorority under fire for this recruitment video which didn't take long to rack up half a million views. it's the chapter of alpha phi. they have recruitment videos with attractive, smiling women seemingly having fun and many say too many people crossed the line in this one. nbc's tamara hall brings us more. ♪ >> reporter: this morning, you can't find this recruiting video on the chapter's website. perhaps because of the growing outcry about the lack of diversity and the way it portrays women. ♪ the controversy was touched off by this opinion piece headline bama sorority video worse for women than donald trump on al.com. the author says the video with