insist upon some minimum level of civility. you can't call people idiots and call them stupid and tell people to shut up. that's just not acceptable. if you do that for any prolonged period of time, you're going to be categorized as somebody who is not a real candidate or rather just a cartoon. think sarah palin, where she's come from and where she's gone to. >> seems to be working for him, does it not? >> again. it's novelty aspect. after a while if you don't moderate your voice, you become discounted. there's not relevant to the political process. >> mike yochael steele, at whatt is it hurting the governor? as gov more sununu said, it's august, watching "sharknado" and stuff like that. at what point do people take this seriously as the republican attitude towards women? >> there's no doubt that the rnc chairman reince priebus takes this very seriously and i know