times. here to discuss the right going viral is the editor of boing boing.net. sam, the old adages out of the frying pan into the gun range. no, it's not at all. what did you make of ted cruz? >> i mean, i think he learned a little bit from joni ernst in terms of the gun range. i think, look -- >> and pigs. >> and pigs, right, as in the bacon. i also think it's a way to show that easy guess cool in those circles. and it's almost like a good old segment with "the tonight show" except now you don't have to sit through while the host makes fun of you. you get to do your one joke-off. but i'm not convinced that he's trying to differentiate himself to those people who like him and trump, right? this is very texas opposed to maybe let's say new york. >> right. >> so i think there's some value for them there.