local jobs people don't mind paying a little more and offering a solution. >> and that takes a lot of thought to get it in really quickly. >> there's plenty of reasons these days to go local. you know wage control. it's actually getting a lot more expensive to produce overseas. quality controls. you don't have as many rip-offs of your products. we even have better transportation costs. you know it's not as hard. >> so should she put something in the packaging, maybe a story? >> absolutely. tom shoes have done it so well. you feel good when you're buying it, you're not just getting shoes, you're helping the world. >> yeah. >> so i think she can do that and people can feel really good. i'm paying more but also helping