one, view it like a business card. keep your profile professional short, and sweet. focus on the information you need to convey. two, imagine your audience. know exactly who it is you want to reach on twitter and cater to that group. three, draft your minirésumé. highlight your greatest accomplishments but remember there's a word limit. four, use key words and hashtags. it will increase the number of people who find you when they search on twitter. five, add links. take advantage of the option to gain more credibility and followers. a tight-knit missouri fans named national small business persons of the year. we met the family last year and i was personally so inspired by their story of founding the missouri star quilt company. not only have they built an incredibly successful business but along the way they revitalize the community it was founded in. it started with a retirement