not just scores but hugh lights and a ton more on their smartphones, original content is the way to engage and hold on to an audience flopped in front of a big 899 inch. >> coal lip coward had said a while back that the future is away from traditional tv where you had stars making more with smaller autded smaller audiences. >> the very thing that that him is the very thing that caused espn to walk away. most valuable partner is nfl. and i think it was last week that simmons said about goodell he doesn't have the testicular fortitude. and that doesn't sit well with the commissioner. so that was the beginning of the end. to your point, though, this and you talked about this in the early hour i can get scores on this, i can do anything on this.