this guy will have less viewers, but make a lot more money outside of espn. from the "washington post," the bigger he got, the more he posed a problem to espn. while espn loved what simmons brought them, they could not or would not let their brand be defined by his edginess. the journalist's brand phenomenon remains relatively new and like all new things that seems to be nothing but good at the start, time tends to reveal as less than perfect. simmons is the latest example of a brand whose very success was built on traits that ultimately became threatening to the bigger corporate brand for which he worked. this is what vanity fair says. >> it could be said that bristol forgot a kind of cardinal rule in an era where fans cannot get