>> the world is changing. you've had tv executives forever wringing their hands, understanding that the whole world is changing. and people are turning off tvs a lot of times. they're getting it here on laptops, on ipads. and that's why people like bill simmons, you also have collin coward who is another guy who wherever he goes he's going to have a small audience. here's the irony. he'll have a smaller audience probably wherever he go bill simmons, but he'll make more money, he's going to have more intense followers. and he's going to create his own thiefdom, his own world. that's the same thing that will happen to coal lipllin coward. >> it will be fascinating. twoft brand two of the brantd he created, whether the two will go on