get it up there. thank you for your advice. it's incredibly helpful. if any of you have a product or service and you want feedback from your elevator pitch panel, send us an e-mail. the address is your business@msnbc.com. include a short summary of what your company does how much money you're trying to raise and what you intend to do with the money. we look forward to reading your pitches and seeing some of you here on the show. it's now time to answer some of your business questions. so let's get michael and erica back in here to help us out. the first one is about sharing your story with customers. >> my question is -- has to do with marketing and when my clients are sharing about themselves and their story, what's that right balance of how much do they share with their community? >> i'm going to start with you, michael. this is what you do. you help people tell their story. >> sure. i don't want to know if you're too busy frustrated political beliefs, none of that. here's the thing that's interesting.