maybe she's playing the license plate game who knows? >> who knows, but there is yes, definitely a stark contrast to the last time around but there's also i think, something interesting about almost radio silence until you get to the next stop. >> yeah, it couldn't be more different from last time. in 2007 she announced the campaign also by video in january and a week later went to iowa and it was this big huge sort of celebrity fest in terms of her and her people and her secret service operation and all these camera crews, reporters, thousands and thousands of people in the room. that is not what she's doing this time not yet anyway. she's going to do these intimate events, as joy mentioned, in smaller settings. hard to see how she's going to pull this off, given she is the celebrity candidate. >> one of the most popular politicians in the world. >> and most famous. so how they are going to pull this off, i have no idea but this is the plan she knows what she did wrong last time she's seeking to correct that.