>> hold on, hold on. >> get out of the car. >> we showed the problem going out and secretly signing up a bunch of driving instructors. they showed up and they were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout and we had cameras hidden in the air freshener, another camera hidden in the glove box and so forth. so while he'd take his phone calls the driving instructors would get more and more infuriated. >> will you type in her number? >> no. phone over. >> i deleted her number. >> keep your [bleep]ing hands on the driving wheel. >> for parrot this was a home run because it allowed them to get a message out to a lot of people in an impactful way for a not a ton of money. >> our sales were up three times in california over where we were before we started. >> the online hits kept coming and buzz on the video grew. >> i think it was a million