numbers. we make history every time. april 15th will be another historic day for us. this raise for the 10% of mcdonald's employees actually just shows us that we're winning here. we're going to keep pushing and keep growing because we know this has shown us that organizing and sticking together and taking it to the streets is actually working for us. >> so kendall, as the organizer here i want to ask you why target businesses when you could easily target lawmakers? we've seen seattle and other places successful efforts to increase the minimum wage to $15 an hour. why focus on corporate behemoths. >> when you look at mcdonald's there's about a $1 billion price tag that taxpayers are paying to subsidize mcdonald's. because mcdonald's employs over half on public assistance can't afford food shelter and clothing, the taxpayers are picking up that bill. mcdonald's has a responsibility when they're making $5 billion,